Our campaign pitch is very simple,the concept is that tv is dying so that is why we chose to do this style of campaign.Basically the tv is dead and it is its funeral but the casket remains open as we felt as if the tv was needed to actually be shown 'dead'. The lighting in the background was specifically designed as it creates a mood of seriousness but calmness at the same time. We chose to do the writing in white as it creates a sense of purity and cleansliness within the picture.
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