Name of distributor who has distributed another well-known film 'kidulthood' which appeals to audiences which enjoyed the distributors previous films. The red writing connotes blood as the word ‘shank’ is colloquial slang for ‘stab’, which also gives slight clues about the narrative to the audience making them feel more confident watching it. Also, the names of well-known actors and artists that are based in the ‘grime’ scene already and have starred in similar films before are put on the poster for the audience to recognize them as the target audince would already know quite a bit about the scene. Also, the fact that the main characters are running creates an enigma code and makes us as the audience wonder why that is.
The weather in the poster is grey,dark and cloudy which sets the mood as miserable and depressing done by the use of pathetic fallacy.
